The 6 Fundamentals You Need to have for Successful Digital Marketing

By Ali J. Taylor on Oct 12, 2016 12:00:54 AM

70 Percent. That’s how far a prospect has already moved through the sales process before reaching out to your sales team.

How did they get so far into the process without speaking to a rep? Where did they go to conduct their research about your business? Are you confident that the information they found will help your chances of getting a new client?

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Add Live Chat To Your Website with Facebook Messenger

By Ali J. Taylor on Dec 5, 2015 4:17:01 PM

Facebook messenger provides public figures, organizations, and businesses a powerful way to communicate with the 1.5 billion people on Facebook. With its integration with the Facebook Page Plugin, people can now easily message your business without ever leaving your website. This allows you to bring the conversations you have with people on Facebook to other places on the web and on mobile. For example, if you're a local shop owner, people can start a dialogue about a purchase order on your Facebook Page or on your website via the messages tab.

Earlier this year, Facebook introduced the Page plugin as a way to easily embed and promote your Facebook business page on your website. An earlier version of this existed in the form of the Facebook Like Box which allowed you to embed your timeline or display how many fans your page had.

Well Zucks and company took that concept and developed it into the Page plugin, which gives people visiting your site the ability to 'Like' your page, see which of their friends like your page, see your most recent posts, and click on your Call-to-Action.

By adding Facebook Messenger to the Page plugin, they've given people visiting your website the ability to send a message directly to your company's business page!

This is exciting because it offers businesses who may not have been receiving value they'd hoped for from Facebook, outside of paid ads or boosted posts, to use the platform to add live chat to their website.

It's great for businesses who may not want to pay a subscription fee for additional live chat software. And it could potentially reduce the number of missed messages from contact forms that occasionally end up being filtered as SPAM.

The best part is that it takes very minimal effort to integrate Facebook Messenger and the Page plugin into your website. You can learn more about it or follow along with their instructions here. But of course, if you need assistance in setting up Facebook Messenger on your website, we'd be more than happy to help.

Just send a message in the footer below. Cheers!

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Is Your Website Mobile-Friendly?

By Ali J. Taylor on Mar 26, 2015 1:52:24 PM

Test Your Mobile Friendliness and make sure your website doesn't get knocked out of the bracket by #mobilgeddon.

Google recently announced, "Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices."

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