No matter how much money you have in your budget for social media marketing, maximizing your advertising spend is your primary goal. Choosing the best channel to focus your marketing dollars can mean the difference between an effective campaign and a dismal return. Of course, the channel isn't the only factor that affects your marketing success, however, channel selection plays a significant role in the outcome of an online marketing campaign. When your campaign focuses on driving local business to your company, how do you decide which channel to use? Let's look at two popular channels to compare effectiveness for local business, Facebook ads, and Google Adwords.