In the latest edition of our spotlight series, we met up with Michael Altino, owner of Silver Style Pictures to discuss the importance of video marketing for small business owners.
Building a brand and creating a culture via social media
It All Started With A Pop Up Stand
My first visit to Playa Bowls was in September of 2016 with my father. We met up at the Belmar location to grab a quick lunch together. My dad could not stop gushing about the uniqueness of their acai bowls as I glazed over a wide array of menu options. Playa Bowls catered to a niche in the market for acai products by offering consumers a product uncommon to the Jersey Shore. The support and love of the company has helped the business grow and extend into 21 operating locations throughout New Jersey and New York with even more locations coming soon.
Retail is dramatically changing.
Many brick and mortar locations are struggling while e-commerce sites like Amazon continue to thrive and flourish. Even though consumers spend most of their time online, the reality is that over 94% of purchasing still takes place in the physical world.
Old School Business Methods Meets Modern Day Social Media
The Power Of A Brand
It was years ago when I first visited the Broad Street Dough Co. shop in Oakhurst, NJ. I still remember my dad and I staring at this big wall of photos with each doughnut flavor hanging on it. So many choices to choose from and I picked to have one s’mores galore. Let’s just say it was love at first bite. There are three great donut shops near my house. What makes me want to travel an hour for Broad Street? It’s what Des, “Dough Master” of BSDC, calls the triple threat. She prides her shop on being able to offer amazing doughnuts, great customer service, and a one-of-a-kind atmosphere.
The world really is your oyster when you’re advertising on Facebook. With each person building their own personal profile full of interests, it’s easy to find the audience your business is looking for. But how do you know if you're getting the most out of your current Facebook ad spend? Read our article about mastering local FB advertising to find out.