Spotlight: Broad Street Dough Co.

By Ali J. Taylor on Oct 19, 2017 6:28:42 AM

Old School Business Methods Meets Modern Day Social Media

The Power Of A Brand

It was years ago when I first visited the Broad Street Dough Co. shop in Oakhurst, NJ. I still remember my dad and I staring at this big wall of photos with each doughnut flavor hanging on it. So many choices to choose from and I picked to have one s’mores galore. Let’s just say it was love at first bite. There are three great donut shops near my house. What makes me want to travel an hour for Broad Street?  It’s what Des, “Dough Master” of BSDC, calls the triple threat. She prides her shop on being able to offer amazing doughnuts, great customer service, and a one-of-a-kind atmosphere.

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Mastering Facebook Advertising for Local Businesses

By Ali J. Taylor on Oct 17, 2017 3:57:37 PM

The world really is your oyster when you’re advertising on Facebook. With each person building their own personal profile full of interests, it’s easy to find the audience your business is looking for. But how do you know if you're getting the most out of your current Facebook ad spend? Read our article about mastering local FB advertising to find out.

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The 6 Fundamentals You Need to have for Successful Digital Marketing

By Ali J. Taylor on Oct 12, 2016 12:00:54 AM

70 Percent. That’s how far a prospect has already moved through the sales process before reaching out to your sales team.

How did they get so far into the process without speaking to a rep? Where did they go to conduct their research about your business? Are you confident that the information they found will help your chances of getting a new client?

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7 Ways To Overcome The Summer Business Slow Down

By Ali J. Taylor on Jun 2, 2016 12:57:32 PM

Like a rollercoaster, being in business brings with it constant peaks and valleys. Some businesses have their peak in the summer, while others experience a valley. If you're the latter, you might be trying to squeeze in a few last-minute deals before the summer business slow down.

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Add Live Chat To Your Website with Facebook Messenger

By Ali J. Taylor on Dec 5, 2015 4:17:01 PM

Facebook messenger provides public figures, organizations, and businesses a powerful way to communicate with the 1.5 billion people on Facebook. With its integration with the Facebook Page Plugin, people can now easily message your business without ever leaving your website. This allows you to bring the conversations you have with people on Facebook to other places on the web and on mobile. For example, if you're a local shop owner, people can start a dialogue about a purchase order on your Facebook Page or on your website via the messages tab.

Earlier this year, Facebook introduced the Page plugin as a way to easily embed and promote your Facebook business page on your website. An earlier version of this existed in the form of the Facebook Like Box which allowed you to embed your timeline or display how many fans your page had.

Well Zucks and company took that concept and developed it into the Page plugin, which gives people visiting your site the ability to 'Like' your page, see which of their friends like your page, see your most recent posts, and click on your Call-to-Action.

By adding Facebook Messenger to the Page plugin, they've given people visiting your website the ability to send a message directly to your company's business page!

This is exciting because it offers businesses who may not have been receiving value they'd hoped for from Facebook, outside of paid ads or boosted posts, to use the platform to add live chat to their website.

It's great for businesses who may not want to pay a subscription fee for additional live chat software. And it could potentially reduce the number of missed messages from contact forms that occasionally end up being filtered as SPAM.

The best part is that it takes very minimal effort to integrate Facebook Messenger and the Page plugin into your website. You can learn more about it or follow along with their instructions here. But of course, if you need assistance in setting up Facebook Messenger on your website, we'd be more than happy to help.

Just send a message in the footer below. Cheers!

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