Despite the explosion of mobile technology, social media, and messaging apps, email marketing is still the most effective driver of sales. In fact, 74% of consumers prefer to receive communications from companies via email and email marketing has a $38 return for every $1 invested.
70 Percent. That’s how far a prospect has already moved through the sales process before reaching out to your sales team.
How did they get so far into the process without speaking to a rep? Where did they go to conduct their research about your business? Are you confident that the information they found will help your chances of getting a new client?