Spotlight: Silver Style Pictures

By Ali J. Taylor on Dec 7, 2017 12:58:24 PM

In the latest edition of our spotlight series, we met up with Michael Altino, owner of Silver Style Pictures to discuss the importance of video marketing for small business owners.

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Spotlight: Playa Bowls

By Ali J. Taylor on Nov 16, 2017 12:17:00 PM

Building a brand and creating a culture via social media 

It All Started With A Pop Up Stand

My first visit to Playa Bowls was in September of 2016 with my father. We met up at the Belmar location to grab a quick lunch together. My dad could not stop gushing about the uniqueness of their acai bowls as I glazed over a wide array of menu options. Playa Bowls catered to a niche in the market for acai products by offering consumers a product uncommon to the Jersey Shore. The support and love of the company has helped the business grow and extend into 21 operating locations throughout New Jersey and New York with even more locations coming soon.

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Seasonal Marketing Tips From The Pumpkin Spice Latte

By Ali J. Taylor on Oct 11, 2017 7:14:17 PM

Pumpkin Spice Everything

Ah, pumpkin spice season. Temperatures slowly start to drop and the lines at Starbucks begin to grow longer as the pumpkin spice latte makes its seasonal debut. Take a moment to think about branding the next time you are standing in line for a latte this fall. There is a lot to learn from the way Starbucks markets their pumpkin spice latte. The coffee company has even established their own Twitter account for “fall’s official beverage.” Knowing one’s buyer persona and where to reach to them can make your seasonal marketing strategy more effective.

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Spotlight: What Sugarfina Taught Us About Having A Social Media Branding Strategy

By Ali J. Taylor on Sep 20, 2017 10:42:53 AM

Each month we’ll feature a brand that we admire and write about what marketing and branding lessons and techniques we’ve learned from their example.

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Hike Your Way To Success - 5 Marketing Lessons Found On The Trails

By Ali J. Taylor on Sep 13, 2017 5:00:14 AM

Hiking is something I took up in college that began as a stress reliever but quickly turned into a passion. What is the typical college student good at? Yes, you guessed it… procrastinating. When I found myself pulling at my hair while writing papers and studying, I would leave my dorm for a hike. Living on-campus at Stockton University provided me with plenty of nature trails throughout the pine barrens. Wandering aimlessly in the woods while I had work that needed to be completed somehow helped me complete my assignments quicker it seemed. Hiking the trails allowed me to return to my work each time with a clear head seemingly full of the answers I struggled to think up prior to my hike.

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