Spotlight: Playa Bowls

By Ali J. Taylor on Nov 16, 2017 12:17:00 PM

Building a brand and creating a culture via social media 

It All Started With A Pop Up Stand

My first visit to Playa Bowls was in September of 2016 with my father. We met up at the Belmar location to grab a quick lunch together. My dad could not stop gushing about the uniqueness of their acai bowls as I glazed over a wide array of menu options. Playa Bowls catered to a niche in the market for acai products by offering consumers a product uncommon to the Jersey Shore. The support and love of the company has helped the business grow and extend into 21 operating locations throughout New Jersey and New York with even more locations coming soon.

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Spotlight: Broad Street Dough Co.

By Ali J. Taylor on Oct 19, 2017 6:28:42 AM

Old School Business Methods Meets Modern Day Social Media

The Power Of A Brand

It was years ago when I first visited the Broad Street Dough Co. shop in Oakhurst, NJ. I still remember my dad and I staring at this big wall of photos with each doughnut flavor hanging on it. So many choices to choose from and I picked to have one s’mores galore. Let’s just say it was love at first bite. There are three great donut shops near my house. What makes me want to travel an hour for Broad Street?  It’s what Des, “Dough Master” of BSDC, calls the triple threat. She prides her shop on being able to offer amazing doughnuts, great customer service, and a one-of-a-kind atmosphere.

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Seasonal Marketing Tips From The Pumpkin Spice Latte

By Ali J. Taylor on Oct 11, 2017 7:14:17 PM

Pumpkin Spice Everything

Ah, pumpkin spice season. Temperatures slowly start to drop and the lines at Starbucks begin to grow longer as the pumpkin spice latte makes its seasonal debut. Take a moment to think about branding the next time you are standing in line for a latte this fall. There is a lot to learn from the way Starbucks markets their pumpkin spice latte. The coffee company has even established their own Twitter account for “fall’s official beverage.” Knowing one’s buyer persona and where to reach to them can make your seasonal marketing strategy more effective.

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Spotlight: What Sugarfina Taught Us About Having A Social Media Branding Strategy

By Ali J. Taylor on Sep 20, 2017 10:42:53 AM

Each month we’ll feature a brand that we admire and write about what marketing and branding lessons and techniques we’ve learned from their example.

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